Why subscribe?

The Playbook is a weekly newsletter that goes beyond the headlines in the business of sports and gaming—with a focus on India but also in touch with what’s happening in the rest of the world. The newsletter will land in your inbox every Friday at 4 pm IST.

Who we are

The Playbook is published by The Core, a startup founded by financial journalist and media entrepreneur Govindraj Ethiraj with a distinct focus on India’s traditional economy as well as mature businesses, including the listed universe. Our flagship is The Core.in, a website for in-depth stories on Indian businesses and industry trends. The others are The Signal, a curated daily newsletter on global business and tech, and The Impression, a weekly media primer - all the news, views, and signals you need to stay updated on the sprawling business of media, entertainment, and content. We also have an originally reported weekend long read, The Intersection, an eclectic product that wanders on to pickleball courts, strays into cheetah habitats, and closely watches geopolitics, or anything we find interesting.

Subscribe to The Playbook By The Signal

A weekly newsletter that goes beyond the headlines and gives you all the necessary signals you need to understand India's sports and gaming industries better.


Writer, The Playbook & The Signal. Personal blog: ZEITGEIST
I write on the business of media and entertainment in India. I also report on consumer and retail companies.
The Signal is a daily, curated newsletter that helps understand the latest developments — both India and global — in technology, business, finance, economy, and policy.